The BC SPCA's long history of successful marketing is coming down around its ears. For over one hundred years it had a lock on the media and a lock on the animal welfare market in BC. In fact, it had a monopoly.

But the market has a way of dealing with monopolies. They get too big for their britches. They get cock-sure. They make arrogant mistakes that only a few are affected by and those few have no voice because the voice is controlled by the monopoly.

The mistakes get bigger, more flagrant. The monopoly has been so smugly sure of itself that it has left the proof of its misdeeds lying on the ground, sure that no one would pick them up and piece them together, sure of its lock on the media.

Finally, some of the people injured by the monopoly join forces and make the media take a look.

At that point the monopoly can chose to honestly reform, or go into spin doctor mode.

The SPCA has been held up to increasing public scrutiny in the last three years. Which course has it chosen? If it has chosen the latter, it is doomed to collapse.

That is not something that AAS has ever wanted. All AAS's criticisms of the BC SPCA have been made in the hope that it would honestly reform and serve animals first. Instead, it appears from many actions in the last two years to still be serving itself first, putting its image ahead of real animal welfare and prevention of cruelty.

The BC SPCA President and Board of Directors have many decisions to account for because the list of these actions is very long and growing daily.