I think the meat-boosters are whistling in the dark. The fur industry keeps announcing that fur is back, even as fur-store numbers decline. The fur industry has even claimed to be green in P.R. ads. It's all swan songs, or death rattles. Video on the internet deserves the credit.

Even among my daughter's age group (early 40s), many people are giving up meat. They do it for their health (especially their husbands'), for the environment, because it's cruel, and for the sake of their children's future health and eating habits. Among my grandson's age group (15 years old) there are several boys on his football team who are vegetarians, and when the coach sends out for pizza and orders a vegetarian one too, no one bats an eye. My friends are cutting back with the stated purpose of being vegetarian as soon as they are able. Some see that logic requires veganism.

What is unsustainable can't be sustained. The elephant in the green room is population. At last, articles on the unsustainability of population growth are starting the be a feature in the mainstream media. It's either less meat or less sex. Which will humans choose?