Why would the media ever clue in when so many SPCA critics and real animal welfarists keep reinforcing the SPCA's weasel words? Stop being the SPCA's handmaidens. Start calling a spade a spade. Maybe at last the media will get it, if everyone keeps educating it. And when the media at last truly comprehends, the SPCA days of fooling everyone will be over and it will have to do real animal welfare.