Using P.R. firms is one of many "tags" by which animal users can be identified.

Everyone is familiar with the saying, "You have to spend money to make money."

The animal welfare and display business is a multi-billion dollar industry and like all industries, the players all do what is most lucrative. What is most lucrative is a business of animal disposal or entertainment, behind a facade of animal welfare and rehabilitation. The facade is held in place with the help of paid P.R. firms. These people spend almost all their time schmoozing the media.

For decades the P.R. has worked, especially if newbies or the really lazy in the media are schmoozed and slavishly churn out the P.R. almost without any inquiry as is done all the time for the SPCA, the Aquarium and Grouse Resorts.