A good name for the SPCA's disgraceful marketing ads - the Lassie Ads. It isn't credible to believe that the BC SPCA is unaware that it chose a quickie, money-making, marketing solution to the deaths of so many sentient beings, most of those deaths at the hands of the SPCA. The ads probably did sell a few dogs but their greater effect was P.R. The exposure that the ads got on TV and at movie theatres was the real purpose of these ads.

It isn't credible to believe that the SPCA isn't aware of the Lassie Syndrome since it has been in the dog recycling business for over one hundred years. It knows exactly how the business works. Marketing is the name of the game with the BC SPCA.