Showing an actual photo of a dead duck with her feathers and skin worn away to the flesh, next to the tagline "Ducks Die Like This to Make Foie Gras," PETA's anti-foie gras billboard asks consumers to spurn cruelty to ducks. The ad comes in the wake of investigations into both Sonoma Foie Gras in California and Hudson Valley Foie Gras in New York by GourmetCruelty.com and the Animal Protection and Rescue League, organizations that are dedicated to exposing the cruelty behind the "delicacy."

Foie gras, which is French for "fatty liver," is made from the grotesquely enlarged livers of male ducks and geese. Birds have up to 2 pounds of food per day pumped into their stomachs through long metal pipes that are shoved down their throats. The cruel ordeal often causes severe injuries that make it painful or even impossible for birds to drink. Those who survive the feedings suffer from a painful illness that causes their livers to swell to eight to 10 times their normal size. Many birds become too sick to walk and are reduced to pushing themselves across their cages with their wings. When the birds are slaughtered, their livers are sold for foie gras.