Change under pressure is not real change and can't be trusted. Only change brought about by the internalized understanding that one has been doing something wrong is real change and can be trusted. If change is made only after bad P.R. then the suspicion that change only happens if there is a threatened loss of donations is inescapable. Change based on the loss of money is marketing, not animal welfare.

An SPCA cruel crab boil was held in 2005, but there was no wide knowledge of it, no protest, and no outrage, so it was booked again in 2006.

The Sea Shepherd Society found out about the 2006 crab boil and sent out an enraged email to 18,000 supporters. An online petition was created. Rafe Mair criticized. The Sun and Province wrote critically. Here in the SPCA's own words is why the 2006 crab boil was cancelled:

"We were just inundated with protests from the public, real concerns about the event, so in the end our view was if the public felt that strongly, holding that fundraiser wouldn't be helpful for the Prince Rupert branch," [BC SPCA P.R. person, Lorie Chortyk] said.
"The agency decided to cancel its controversial fundraising event that involved boiling live crabs following a "public outcry," shelter manager Helen Doucette said Thursday."

After all these years of hoping for ethics-driven change, not P.R. driven change, we are still waiting.