IMMEDIATE RELEASE
December 7, 2007

Lifeforce Challenges Fur Council of Canada

The Vancouver-based ecology organization, Lifeforce, has sent a challenge to the Fur Council of Canada. We requested that they allow our representative to film the December “pelting” of mink and foxes on fur farms. Nearly two million animals will be killed this year.

The Fur Council has recently launched a $1 million marketing campaign that attempts to sell fur as eco-friendly (www.furcouncil.com)

“In recent ads the fur industry claims that farming and killing animals is humane and “green” but can they prove it?” stated Peter Hamilton, Lifeforce Founding Director, “If they do not have anything to hide then they should let us film how they kill mink, foxes and others. The public should be able to witness how animals are being treated on fur farms.”

Lifeforce recently launched our Furgotten? Campaign to bring attention to the plight of animals on fur farms in Canada. They are kept in appalling, filthy conditions. The video and Fact Sheet can be viewed at www.lifeforcefoundation.org

Our email to Alan Herscovici, Fur Council of Canada, was sent on December 5th and we are waiting for a response.

For further information: Peter Hamilton 604-649-5258 or lifeforcesociety@hotmail.com