A New Trend: Computerised Livestock Management
Wednesday, October 31, 2007
US - Lawson Software has expanded its partnership with Norwegian IT
specialist Mercatus to use IT to manage livestock and fish. A new system
is also planned for launch in the US, South American and Pacific rim.
The partnership, which is well established in Europe, will introduce a
new management solution based on it's M3 Food and Beverage software - M3
stands for "make, move, and manufacture.
The system is developed specifically for the farming and production
stages involved with of the beef, pork, poultry, and fish industries.
"Livestock producers are seeing a tremendous amount of pressure in the
marketplace, from pricing pressures to the need for more globalisation,"
said Rob Wiersma, industry strategy director for Lawson. "They need
powerful software solutions that will give them visibility and control
across their entire value chain to allow them to compete, grow and
manage increasingly challenging international regulations in a highly
competitive global marketplace."
The effects of consolidation, global trading, governmental regulation,
and large retail chains are squeezing profits and increasing the demands
on efficiency - and greater computerisation is part of this.
Livestock operations face a number of business challenges that are
forcing lower prices and require reliable and flexible delivery of large
volumes of uniform-quality products. Also, these operations are subject
to a wide variety of food safety laws and regulations that can vary by
jurisdiction.
"We believe we can help livestock producers be much more effective in
running their businesses," says Knut Eikeland, CEO of Mercatus, which
has offices in Norway, Scotland, and Chile.
The livestock solution system aligns inventory with customer orders,
reacts to changing marketplace demands, and is also used to track
quality and production issues throughout the growth and production
stages of salmon operations.
For further details visit: www.Lawson.com
ThePoultrySite News Desk