AAS thinks that trying to sell more dogs is an honest attempt by the SPCA to kill fewer dogs (even though in typical thick-as-a-plank SPCA style, the ads appeal to selfish human values and are appallingly insensitive to animals). See a description of the ads: http://www.animaladvocates.com/cgi-bin/newsroom.pl/read/3259
We've always believed that it is far cheaper for the SPCA to kill animals than to house and display them for long periods of time, so the ads are a departure from that policy (we hope). The cheapness of disposal is why the SPCA killed so many hundreds of thousands of animals, and hired the hated career-killer employees who are at last becoming the liability that they should have always been to an SPCA that actually was the animal welfare organization that it promoted itself as.
But as usual, these ads show that the SPCA has chosen style over substance, just as it did when it proclaimed its phoney "moratorium" on killing for space in March 2002, when it had no more space than it ever did and it did nothing to slow the flow of incoming dumped pets.
Of course the SPCA kills for space. All its many public protestations that it doesn't are still lies. We have the proof, lots of it.
And it's not going to be able to stop killing for space until it stops its dirty intake policy. All the encouragement to get a dog from an SPCA is not the solution. Markets become saturated. More foster homes are not the solution. Bigger shelters are not the solution. It is the source of its supply that must be reduced. That means unlimited spay/neuter programs and limited surrender.
The SPCA's days of getting away with double speaking for the animals are numbered.