What do you catagorize "cruelty" as in the rodeo??
I really highly doubt any of these sponsors will quit sponsoring the cloverdale rodeo. It has been an anual even for many years.
There is NO cruelty involved at the rodeo with the animals. The cattle and horses are very well cared for and horses breed specificaly for bucking! They are not forced to be in the rodeo they ENJOY bucking which makes them excellent for the rodeo.
All you people that try to protest and shut down rodeos really need to find another hobby to do. A rodeo will not shut down because some "protestors" disagree with it.
FYI: the SPCA is present during the rodeo and they are not allowed to start the rodeo unless there is an SPCA officer present!
Why don't you try protesting something else that really need to be addressed!