It is disgusting and disturbing that these rabbits were beaten to death. But is this so different than the way that most animals are treated in our world?
Rabbits are born crowded in tiny cages and slaughtered for meat, for fur or sold to the pet trade. Chickens, pigs, cows, sheep; they are all treated horribly and slaughtered for the products they produce. Seals are bashed over the head in view of their families, wild animals cruelly trapped for their fur; the list goes on and on.

Should we really be so shocked that people think it sporting to smash the life out of rabbits?