Professor Francione’s most recent book, Animals as Persons: Essays on the Abolition of Animal Exploitation, is now available from Columbia University Press, online sellers, and at bookstores.

2008
PETA and KFC: “no differences of opinion about how animals should be treated”
Posted by: Gary L. Francione in Blog
Anthropologist Margaret Mead once said “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”

People for the Ethical Treatment of Animals (PETA) has invoked Mead’s quotation to pat itself and its supporters on their welfarist backs for the agreement by the Canadian division of Kentucky Fried Chicken to “purchase 100 percent of its chickens—through a phase-in program—from suppliers that use ‘controlled-atmosphere killing’ (CAK), the least cruel method of bird slaughter available. CAK works by replacing birds’ oxygen with a mixture of nonpoisonous inert gasses to gently put them ‘to sleep.’”

In addition, KFC Canada has agreed to add what PETA characterizes as a “totally cruelty-free option” to its menu in 65% of its Canadian stores: a faux chicken sandwich that will come in a wrap with non-vegan mayonnaise. Moreover, KFC Canada has agreed to “mprove its animal welfare audit criteria to reduce the number of broken bones and other injuries suffered by birds,” urge (but not require) its suppliers to make other welfare improvements, and to form an animal welfare advisory council. And PETA will be empowered: KFC will allow “PETA to review its animal welfare audit forms every six months.”

PETA, “thrilled to announce” what it characterizes as an “historic new animal welfare plan,” “enormous victory,” and “historic victory!” has officially ended its boycott of KFC Canada. But PETA warns that “the cruelty in other nations continues.”

Poor Margaret Mead must not merely be rolling over in her grave; she must be spinning at high speed.