October's issue of Senior's Living prints a clarification notice on page 15 in a small blue box:

Clarification Notice: In "Plan for Pets" (May 2005), the
writer, Diana Gault, is the wife of BCSPCA Senior Planned
Giving Officer, John Houle.

Five months later this magazine is forced by some determined Victoria residents to admit that the article was a fraud. When confronted with this, will the SPCA have the gall to argue that Mr Houle did not know his wife wrote lies in a magazine targeting elderly, wealthy, animal-loving readers?