Telus really exploited rabbits in their ads and commercials. They could be seen everywhere. Of course the consequences to that were people running off to pet stores to buy a rabbit that looked just like a Telus one. Then, as what inevitably follows, after a period of time the rabbit was no longer wanted and dumped onto another group or such; either way it was deemed disposable.
Coincidently the BC SPCA has been a recent recipient of a $75,000 donation from Telus, which is to be used to expand the youth programming.