Don't hold your breath Carmina, for the SPCA to do this year round. Why the media hype? The SPCA performs its tricks and sleight of hand only for the media. Why do it all, if not for the media seems to be the SPCA's watchword. The SPCA is perfectly aware of true assistance programs being run by real animal welfare organizations, but once more it chose style over substance. Grandstanding seems to be the SPCA's only talent.